Marketing Checklist

MARKETING CHECKLIST

(Market Research and Marketing Plan)

* Define Your Market

– Who are your present customers?

– Who are your potential customers?

– Who are your major customers?

– What are their buying motives?

* Define The Size The Market, considering both:

– The Local and Global market.

* Define The Competition

– Who are you main competitors?

– What is their share of the market?

– How will you counter their activities?

– How will your business protect its market share?

* Analyse customer needs

– Do they buy on price or quality or services?

– What is their price range?

– What services do you provide?

– How will they purchase them?

* Analyse your products

– What is your company’s product or products?

– What are your products’ advantages (e.g. design, pricing, availability, reliability, service support, etc.?

– What is the production time?

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