MARKETING CHECKLIST
Choose The Best Solution.com
MARKETING CHECKLIST
(Market Research and Marketing Plan)
– Who are your present customers?
– Who are your potential customers?
– Who are your major customers?
– What are their buying motives?
* Define The Size The Market, considering both:
– The Local and Global market.
* Define The Competition
– Who are you main competitors?
– What is their share of the market?
– How will you counter their activities?
– How will your business protect its market share?
* Analyse customer needs
– Do they buy on price or quality or services?
– What is their price range?
– What services do you provide?
– How will they purchase them?
* Analyse your products
– What is your company’s product or products?
– What are your products’ advantages (e.g. design, pricing, availability, reliability, service support, etc.?
– What is the production time?
__________________________________________________________________________________
